Is the economy to blame?
After such an amazing summer for The Little Black Box I was sure that the Black Friday event was going to knock 'em dead. The only thing dead around here was traffic and sales. People really aren't shopping. I spent sometime on the Etsy forums over the weekend and I even read the threads from people who were having amazing sales and they didn't get one sale either. It's so depressing. It's scary. Even more scary was that our July event had WAY more traffic and sales then this event and this event was advertised much better. I spent a bunch of money on banners and ad placement. I sent out 40 media boxes and I networked my little heart out but it seems like the economy got the best of me this year and I HATE feeling like I didn't do a good enough job for my businesses.
I watched the Etsy shops that participated and can see who did well and who didn't. I'm surprised! About 10 of the businesses who participated did very well, some got 1 or 2 sales and the rest didn't get one. I feel terrible because I treat each business I work with like they are my baby. I want success for them since this is the business I adore and love. I shout from the roof tops on a daily basis how much I love what I do.
I'm very happy for those that had a great Black Friday Bonanaza but I feel like I need to do something for those that didn't and I will.
Our Black Friday weekend isn't over quite yet. Run over and check it out if you haven't already. Make someone's day by supporting their shop! Tell your friends about the event if you purchased something already. Support Indie and all that it's worth!